BMW names 17-year veteran to top N.A. marketing post
Uwe Dreher, who led the launch of the automaker’s i electrified vehicle subbrand, will replace Trudy Hardy on July 1. Hardy will become vice president of BMW Motorrad of the Americas.
Uwe Dreher, who led the launch of the automaker’s i electrified vehicle subbrand, will replace Trudy Hardy on July 1. Hardy will become vice president of BMW Motorrad of the Americas.