Sprinkles Cupcakes closing all stores New Year’s Eve
A customer watches as a “cupcake associate” serves Sprinkles Cupcakes in Beverly Hills in 2006. Twenty years after the cupcake chain was launched, it closed all shops abruptly on New Year’s Eve 2025. (File photo: H. Lorren Au Jr. / The Orange County Register)
Sprinkles Cupcakes, founded in 2005 in Beverly Hills, abruptly moved to close all of its locations on New Year’s Eve 2025. The cupcake chain launched by Candace Nelson touted luxuriously made sweets. She sold the chain to a private equity firm in 2013 for undisclosed terms. (File photo: H. Lorren Au Jr. / The Orange County Register)
LAS VEGAS, NV – MARCH 21: Founder and pastry chef of Sprinkles Cupcakes Candace Nelson poses at the grand opening of Sprinkles Cupcakes at The LINQ on March 21, 2014 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
NEW YORK, NY – MARCH 25: A woman takes her order of cupcakes after using a “Cupcake ATM” created by Sprinkles bakery on March 25, 2014 in New York City. The Cupcake ATM opened today, and while there were certain technical difficulties for the first day, lines of people waited to try out the new machine. (Photo by Andrew Burton/Getty Images)
CULVER CITY, CA – APRIL 24: Sprinkles Cupcakes are seen during Safe Kids Day 2016 presented by Nationwide at Smashbox Studios on April 24, 2016 in Los Angeles, California. (Photo by Jonathan Leibson/Getty Images for Safe Kids Worldwide)
Sprinkles Cupcakes, a chain of scratch-made gourmet cupcakes, cookies and cakes that got its start in Beverly Hills and was later bought by a private equity giant, is closing all stores on Wednesday, Dec. 31.
“A few days ago, I learned that Sprinkles Cupcakes, the company I started in 2005, and then sold to private equity in 2012, will be closing its bakery doors today,” founder Candace Nelson — an investment banker turned baker — said Wednesday in an Instagram video post.
Nelson opened the first Sprinkles in 2005 in Beverly Hills.
The chain, which was bought by investment firm KarpReilly LLC, operated 21 stores and 25 ATMs that dispensed fresh cupcakes 24 hours a day, seven days a week, in California, Florida, Nevada, Texas, Utah and Washington, D.C.
Spokespersons with Sprinkles Cupcakes and Greenwich, Connecticut-based KarpReilly were not immediately available for comment. However, an employee at Sprinkles’ Scottsdale store said that orders were no longer being accepted.