One Tech Tip: Up your Christmas shopping game with AI tools
By KELVIN CHAN and ANNE D’INNOCENZIO
Shopping assistant chatbots were a novelty a year ago. Now, they’re everywhere.
After rolling out AI-powered assistants, online retailers and tech companies have been adding more artificial intelligence features to make online shopping easier and more convenient.
The latest crop of AI-powered shopping services and tools made their debut in recent weeks, just in time to kick off the holiday shopping season that begins with Black Friday.
Here’s a rundown of existing and newly released AI services that can help with your search for the perfect gift in the run-up to Christmas:
Retail chatbots
Amazon led the way by rolling out its Rufus chatbot in 2024. Other ecommerce websites followed with their own AI assistants to enhance the online shopping experience.
Walmart’s Sparky chatbot is available on the retail giant’s app and can synthesize reviews or offer product recommendations based on occasions, such as Christmas. Target recently unveiled a gift finder chatbot on its app, but it’s only available for the holiday season. Ralph Lauren partnered with Microsoft on the “Ask Ralph” chatbot to provide style recommendations.
