Visit Orlando CEO’s pay nears $700K, tax filing shows
As county officials probe Visit Orlando’s spending, a newly released tax filing shows the top executive for the region’s tourism marketing agency earned nearly $700,000 last year while 10 other top officials each made more than $200,000.
Visit Orlando’s tax form also shows that about 92% of its $100-million-plus annual budget comes from public money, mostly hotel taxes — a proportion likely to embolden critics who argue tourism-based businesses ought to pay more of the marketing tab.
Visit Orlando CEO Casandra Matej received $693,170 in total compensation in 2024, while other top officials earned from $231,000 to nearly $400,000, according to the nonprofit organization’s IRS filing made public this week.
Matej’s compensation package is in line with other executives in comparable roles, an adviser to the agency said, but Visit Orlando has faced scrutiny over its use of public money.
“Frankly, regardless of what industry norms might say, Florida has made it clear through the DOGE process and increased public scrutiny that lavish salaries funded with public dollars are a thing of the past,” said Orange County Commissioner Kelly Martinez Semrad.
