United report: Attendance, revenue dip at theme parks
United Parks & Resorts experienced drops in theme park attendance and revenue in the third quarter of 2025, but SeaWorld Orlando numbers are up for the year so far, according to executives reacting to the company’s earnings report.
Overall, attractions attendance was 6.8 million for the July-September period, a decrease of 3.4% from a year earlier. Total revenue was $511.9 million, a decrease of 6.2% from 2024.
“We’re obviously not happy with the results we delivered in the quarter,” United CEO Mark Swanson said in a conference call Thursday. “Performance during the quarter was negatively impacted by an unfavorable calendar shift, poor weather during peak holiday periods, a decline in international visitation and less than optimal execution.”
Positives in the report, he said, were a 1.1% increase in per-capita spending inside the theme parks and that attendance at SeaWorld Orlando is up for the first nine months of 2025. The per-cap level has grown in 20 of the past 22 quarters, he said.
