Target will stop selling cereals with synthetic colors by end of May
By ANNE D’INNOCENZIO, AP Retail Writer
Target will stop selling cereals containing synthetic colors by the end of May.
The Minneapolis-based discounter said Friday it had been phasing out synthetic colors in cereals for several years. Right now, 85% of its cereal sales already come from products made without synthetic dyes.
Target said it has worked with national brands and its private brands to reformulate products as needed. Some cereals — including Trix and Lucky Charms, which are made by General Mills — will have updated formulations, Target said. Target said it will no longer carry brands that don’t reformulate, but it didn’t name the brands.
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