Disney+ and Hulu cancellations rose after ABC briefly pulled ‘Jimmy Kimmel Live!’
NEW YORK (AP) — Disney+ and Hulu subscription cancellations rose during the month that ABC briefly cancelled “Jimmy Kimmel Live!, ” according to data from subscription analytics company Antenna.
Walt Disney Co. owns the streaming platforms and ABC. ABC pulled the show off the air for less than a week in September in the wake of criticism over his comments related the killing of conservative activist Charlie Kirk.
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Antenna estimates total cancellations in September were 4.1 million for Hulu and 3 million for Disney+. The “churn rate,” or the percentage of customers that cancel their subscriptions in a specific month, jumped from 5% in August to 10% in September for Hulu. That figure jumped 4% in August to 8% in September for Disney+.