Ten years after prototype, anti-drunken driving tech ready for rollout
By Grant Schwab, The Detroit News
LEESBURG, Virginia — Ten years after unveiling a prototype, a key public-private research effort is taking a major leap toward getting its advanced alcohol detection technology into the hands of the country’s top auto manufacturers.
“We’ve converted a wild, audacious idea that everybody thought would fail — people laughed us out of the room — into a viable technology suite,” said Rob Strassburger, president and CEO, Automotive Coalition for Traffic Safety.
“I might just break down and start crying,” he said of the 10th anniversary. “This has been a very challenging effort, and a very interesting effort, technologically and scientifically. But we have never lost sight of why we’re doing this.”
Strassburger’s group is home to the Driver Alcohol Detection System for Safety project, or DADSS. The parentally nicknamed project has worked with Mothers Against Drunk Driving, the federal government and automakers in an effort to develop technology solutions to someday end the deadly plague of drunken driving on American roads.