Tesla offers cheaper versions of 2 electric vehicles in bid to win back market share in tough year
By BERNARD CONDON
NEW YORK (AP) — Tesla rolled out new, cheaper versions of two of its electric car models on Tuesday in hopes the offerings will help revive flagging sales but investors dumped its stock anyway.
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The new Model Y, costing just under $40,000 with a stripped-down interior, comes in a brutal year for Tesla as it tries to attract more customers despite an aging lineup, stiff competition from foreign EV makers and anti-Elon Musk boycotts targeting the company.
The reaction from the stock market after the news broke suggests the new models are not expected to help much.