FTC sues Zillow and Redfin over deal it accuses of supressing competition in rental ads
By WYATTE GRANTHAM-PHILIPS
NEW YORK (AP) — The U.S. Federal Trade Commission is suing Zillow and Redfin, accusing the real estate companies of entering what the regulator says is an illegal deal to suppress competition in online rental advertising.
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In a lawsuit filed on Tuesday, the FTC alleges that this agreement started in February — when Zillow paid Redfin $100 million. In exchange for that and other compensation, the commission said, Redfin agreed to end contracts with advertising partners, stop competing ads for multifamily properties for up to nine years and serve as a syndicator of Zillow listings on its own sites.


Panos Panay, senior vice president of devices and services at Amazon, speaks during an Amazon event in New York, Tuesday, Sept. 30, 2025. (AP Photo/Seth Wenig)
Panos Panay, senior vice president of devices and services at Amazon, speaks during an Amazon event in New York, Tuesday, Sept. 30, 2025. (AP Photo/Seth Wenig)