Cracker Barrel suspends plans to remodel restaurants after logo blowup
By DEE-ANN DURBIN, AP Business Writer
Cracker Barrel said Tuesday it’s suspending remodels of its restaurants after criticism from many longtime fans.
The announcement came two weeks after Cracker Barrel backtracked on a separate plan to modernize and simplify its logo. Fans of the chain had also loudly criticized that move.
Lebanon, Tennessee-based Cracker Barrel said Tuesday that just four of its 660 restaurants had been remodeled as part of a test for the brand. The remodels, which began last year, added more comfortable seating, brighter lights, lighter paint and a simplified assortment of antiques but kept signature elements like fireplaces.
“We heard clearly that the modern remodel design does not reflect what you love about Cracker Barrel,” the company said in a statement. “Of course, we will continue to invest in our restaurants to make sure that they are in good shape and meet your expectations.”
Cracker Barrel announced a transformation plan in May 2024 under its new CEO, Julie Felss Masino, a former executive at Taco Bell and Starbucks. Masino said Cracker Barrel was losing its relevance and needed some changes to boost customer traffic. In addition to remodeled stores, the chain planned new dinner menu items and more efficient kitchens.