What’s hottest trend in retail? Anything tied to wellness
With six new gyms in the development pipeline across Central Florida, the fitness industry and anything wellness-related are fast becoming some of the biggest retail players in the market today.
It’s one of the rare business sectors that appeals to all generations, from Gen Z to Boomers, said Gregg Katz, director of business industry solutions for Esri, a leading mapping software company.
“Even for Gen Z and Millennials, it’s about wellness and health and longevity, and, you know, just making life better,” he said.
At this year’s ICSC@Florida, the state’s largest retail convention and dealmaking conference, fitness and wellness in retail were a hot topic. Katz, who spoke about how age shapes retail trends, said concepts that focus on health and wellness “are going to have a huge runway,” he said.
Jason Kaiser, Senior VP for SRS Real Estate Partners, said gyms used to be considered undesirable uses for grocery-anchored retail centers, but that’s all changing. He recently closed a deal for EōS Fitness to lease a vacant big-box store in Colonial Plaza, near Sprouts.