Universal exec talks Epic expansion, ticket prices, AI
Three months after the debut of Universal Epic Universe theme park, Mark Woodbury, the CEO of Universal Destinations & Experiences is talking about the future – not just in Orlando, but also in other U.S. cities plus the U.K. and Asia.
In an interview with Jessica Reif Ehrlich, BofA Securities Inc. analyst, this week, Woodbury addressed bringing the Universal brand to new markets, including the year-round haunt in Las Vegas and the under-construction kids park in Texas.
And Orlando’s newest park is off to a “pretty great start,” Woodbury said, and he covered ticket prices, financial priorities and the looming possibility of expansion at Epic Universe.
Here are highlights of Woodbury’s thoughts from the session.
Woodbury on Epic’s performance so far
“It’s doing exactly what we wanted it to do, in terms of driving incremental attendance to the resort as a whole and the performance line for caps, very strong since we opened the doors. And you can see it in merchandise. You see it in the food offerings. A lot of great creative work went into both of those. Not without challenges when you open an entire theme park at once. … It’s always a little complicated to get it to ramp up to full speed, and we’re in the process of doing that now. Nothing that we didn’t expect.”