Royal Caribbean plans for new class of ships, private destinations in Mexico and Nassau
After debuting the world’s largest cruise ship, it’s reasonable to think Royal Caribbean should pause for a moment of celebration.
The company did host a formal naming ceremony for its brand new Icon-class ship at Port Canaveral earlier in August, but that milestone doesn’t mean the cruise line has plans of slowing down anytime soon.
During a media sailing on Star of the Seas, Royal executives detailed plans for upcoming private destinations, a new class of ships and the design behind Perfect Day Mexico.
“We’re already deep into the design of a new class. We’re constantly looking at designing for the future,” said Michael Bayley, president and CEO of Royal Caribbean International. “A whole group of us probably spend 50% of our work day designing for the future of Royal Caribbean, either destinations or ships. It’s fantastic, it’s a lot of fun.”
Pictures: A first look on board the world’s largest cruise ship
The planned openings of new private destinations are helping to transform Royal Caribbean from a traditional cruise line into a full-fledged vacation company, Bayley said.