Visit Florida taps DeSantis communications chief for CEO
Visit Florida picked Gov. Ron DeSantis’ communications director Friday to lead the state’s tourism marketing efforts.
The organization’s board of directors voted to hire Bryan Griffin with an annual salary not to exceed $215,000. The decision came on the same day DeSantis publicly backed his ally for the CEO job at Visit Florida.
Griffin, a Tampa native, touted his Florida roots and deep Capitol relationships while asking for the board’s support.
“We will promote the shared values and unique features of Florida, including our world-class amenities, unique natural and historical sites and our commitment to public safety and order for all who visit,” he said.
Griffin succeeds Dana Young, who announced her retirement in December.
Visit Florida leader who survived House efforts to kill agency stepping down after 6 years
In his new role, he’ll be responsible for building the state’s tourism brand. A public-private partnership, Visit Florida works to attract tourists and conventions through marketing campaigns and public relations.
