Facing tariffs, should shoppers seek ‘Made in USA’ goods?
By Anna Helhoski, NerdWallet
Shoppers who are concerned about tariffs driving up the costs of their favorite products might think that “Made in USA” goods could offer financial relief. But finding domestically manufactured, budget-friendly items may take effort.
Americans like the idea of buying more American-made products. A November 2024 poll by Morning Consult, conducted for the Alliance for American Manufacturing, found that 60% of Americans said they made an effort to buy U.S.-made goods over the past year. And 82% said they’d buy more if retailers made those products easier to find.
‘Made in USA’ won’t always mean tariff-free
Buying American products doesn’t mean avoiding tariffs or the global supply chain. Even the most well-known U.S. companies depend on imported components to make finished goods.
Take Crayola, for example: It’s headquartered in Pennsylvania and has manufacturing facilities in the U.S., but it also produces some of its products in Mexico. Some other iconic American brands base at least some — if not all — of their manufacturing outside the U.S. where labor and other production costs are lower. That includes Levi’s jeans, L.L. Bean apparel, Converse’s Chuck Taylor All Star sneakers, Ray-Ban sunglasses, Major League baseballs, American Girl dolls, Fender guitars and essentially everything Nike.