Levi Strauss agrees to sell Casual Friday staple Dockers for up to $391 million
By WYATTE GRANTHAM-PHILIPS
NEW YORK (AP) — Levi Strauss is set to finally part ways with Dockers — inking a deal to sell its brand once credited with propelling the popularity of “Casual Fridays” to Authentic Brands Group.
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In an announcement Tuesday, the denim giant said it had agreed to sell Dockers to Authentic for up to $391 million. The transaction will start at an initial value of $311 million, with the potential of adding another $80 million to the price tag based on business performance under the new ownership.
The sale arrives as San Francisco-based Levi Strauss boosts its focus on the chain’s core Levi’s brand — as well as Beyond Yoga, which the company acquired in 2021, as more and more consumers continue to cozy up to athleisure wear.