European Union accuses TikTok of breaching digital rules with lack of transparency on ads
By KELVIN CHAN
LONDON (AP) — European Union regulators accused TikTok on Thursday of breaching digital content rules because it’s not being transparent enough about ads shown to users of the video sharing app.
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TikTok’s ad repository isn’t up to the standards required by the bloc’s Digital Services Act, known as the DSA, the 27-nation EU’s executive Commission said in preliminary findings from its investigation.
The Commission said ad databases are vital for researchers to detect scam ads as well as so-called hybrid threat campaigns, coordinated information operations and fake ads, “including in the context of elections.”