Royal Caribbean’s new Bahamas beach club opens on a coveted strip of land
While Royal Caribbean ships can be seen in Nassau almost daily, the company has a new land-based offering aimed at increasing the port’s desirability and attracting new guests.
The Royal Beach Club Paradise Island opened to cruise passengers in late December, giving guests an all-inclusive shore excursion with 17 acres of pristine oceanfront property to enjoy. A day pass, which has dynamic pricing, allows visitors to access two beaches and three pools, unlimited food, Wi-Fi, towels and roundtrip transportation. The more expensive pass includes alcohol.
With three “neighborhoods” — Family Beach, Chill Beach and Party Cove — the beach club aims to have something for everyone.
“With any port of call, people ask, ‘What’s something good to do there that’s safe, and fun, that my kids and parents will like?’” said Matt Hochberg, the owner and editor of Royal Caribbean Blog. “It’s basically the easy button for Nassau, and I love that.”

Enhancing guest satisfaction
The product gives guests something new to explore in Nassau, said Jay Schneider, Royal Caribbean’s chief product innovation officer.
