Swifties or SunRail? Orlando lawmakers question hotel tax spending
Visit Orlando, the region’s tourism marketing agency, has gotten millions of hotel tax dollars to promote theme parks to Taylor Swift fans, run television ads during the Macy’s Thanksgiving Day Parade and court international visitors from Canada to Chile.
A pair of Orlando state lawmakers say some of those funds should be spent on more pressing needs — from expanding mass transit to building affordable housing.
Democrats Sen. Carlos Guillermo Smith and Rep. Anna Eskamani argue Visit Orlando has “gobbled up” too much public money under current state law. That law has made the agency one of the country’s best-funded tourism-marketing organizations with an annual budget of more than $100 million.
To succeed, the lawmakers will need to make inroads with a Republican-dominated Legislature that has shown little appetite to shake up the tourist development tax. Visitors pay that tax when they stay in hotels and short-term rentals.
The Democrats have filed several bills to scale back a requirement that at least 40% of hotel tax revenue be used to promote and advertise tourism. Their approach could potentially free up more than $50 million for other public projects.