Toyota ads push emotional connection, not products
The automaker’s latest marketing campaign was a collective effort of four ad agencies to show consumers what Toyota stands for.
The automaker’s latest marketing campaign was a collective effort of four ad agencies to show consumers what Toyota stands for.
U.S. prosectors called Trevor Milton a “con man.”
The partnership, announced earlier this week, aims to make games playable directly through the legacy automaker’s infotainment displays.
Pohanka Automotive Group, led by NADA Vice Chairman Geoffrey Pohanka, acquired Ford, Kia and Stellantis dealerships in August.
The companies plan to invest $3.5 billion and create 2,200 jobs in central Ohio, but said the overall investment is projected to reach $4.4 billion.