Brand and dealership loyalty decreasing as consumers pay more, GfK research says
New research from Growth from Knowledge AutoMobility shows loyalty toward brands and dealerships continues to decline as sticker prices go up.
New research from Growth from Knowledge AutoMobility shows loyalty toward brands and dealerships continues to decline as sticker prices go up.
The Inflation Reduction Act ends per-manufacturer limits for the $7,500 tax credit for electric vehicle purchases, a boost for electric vehicle makers. But the vehicles will have to be built in North America and carmakers will have to quickly end a reliance on China for the battery supply chain.
The single-motor 2023 BMW i4 eDrive35, debuting in U.S. stores early next year, will start at $52,395.
The initiative’s goal is to provide businesses with virtual training and give them access to an online marketplace that builds “a bridge between the public and private sectors to create substantive business opportunities for Black suppliers” around the U.S. and internationally within the auto industry and beyond.
Volkswagen dealers who were excited about the stability that Scott Keogh would bring to the job of CEO of VW of America now find themselves back on the executive merry-go-round, and they’re concerned that the German brand will continue to cycle executives in and out of North America.