Auto show puts 'Detroit' back into downtown event
Automakers including Ford Motor Co., General Motors Co., Stellantis NV and Toyota Motor Corp. will have a major presence at the auto show in Detroit this September, but not in the same way as shows past, according to organizers.
As the Sept. 14-25 event draws nearer, plans are solidifying for the North American International Detroit Auto Show. Note that “Detroit” was inserted into the name of the event for the first time since it took the “international” moniker in 1989. The Detroit show dates back more than a century but has been shelved since 2019 because of schedule changes and the COVID-19 pandemic.
“We want to create something here, a hallmark event that we can build on in the future, that people will want to go to and celebrate what we’re all about here in Detroit,” Alberts said Wednesday between meetings downtown where he was sizing up the new and expanded show footprint. “And we know that we can do it in such a way that all of downtown is going to be energized.”