There has been speculation for several months that the two brands were in negotiation over partnerships to enter the highest class of international motor racing.
Hyundai and sister brand Kia jointly invested 80 million euros ($84 million) in the electric startup in 2019 to take a 12 percent stake in the company. It is unclear whether the Korean company will sell its stake.
The automaker will use Qualcomm’s system-on-a-chip, developed specifically for automated driving, across all its brands worldwide, a German business newspaper reported.
Jeep-focused showrooms can fuel brand growth, CEO says