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TOKYO — Mitsubishi, one of the smallest mass-market brands in the U.S., is getting bullish about North America with plans to enhance the local lineup with vehicle updates annually through 2030.

The Japanese carmaker will introduce these new or updated models in the region to undergird its emerging role as the Mitsubishi Motors Corp.’s main earnings engine, Senior Executive Officer Koichi Namiki said July 23 while announcing fiscal first-quarter financial results.

The region already generates more than half the company’s operating profit.

The rollout comes as Mitsubishi tries to flesh out its meager four-nameplate lineup in the world’s second-biggest auto market and stoke an upswing in U.S. sales momentum.

Mitsubishi now expects North America to generate 30 percent of its total global revenue in its 2030 fiscal year, up from about 25 percent today, President Takao Kato told Japan’s Nikkei business daily. Executives at the earnings briefing declined to confirm the sales target but noted that North America is by far the company’s biggest contributor to profits. read more

GM said it set records for global revenue, North American profit and North American revenue in the second quarter, by strong sales of pickups and SUVs.

CDK Global, working with outside experts, is continuing to investigate whether the June 19 ransomware event led to the theft of any personal information.

A dispatch from San Francisco, where Waymo has deployed about 300 robotaxis in driverless commercial service now open to the general public.

NHTSA is investigating the 2022 Ram 1500 pickup and Jeep Wagoneer crossover over concerns related to Fiat Chrysler Automobile’s 5.7L Hemi eTorque system. Consumers have reported engine stalling and loss of power.