Here is how Acura is gearing its advertising to younger generations
A campaign with an emotional arc and a storyline seeks to make things ‘fun’ for customers, says Acura Brand Officer Jon Ikeda.
Tesla's Berlin factory to elect works council on Feb. 28
IG Metall, which represents workers across automotive companies, fear that calling an election before a wider number of workers are hired will lead to a council top-heavy with management.
Intel CEO urges Europe, U.S. to push ahead with chip manufacturing plans
Governments need to learn from the disruptions of the pandemic and consider the national-security implications of having about 80 percent of production in Asia, Intel’s Pat Gelsinger said.
Stellantis launches 2 programs to foster leadership diversity
The Black Leaders Advancement Collective and Leaders Embracing All Diversity are modeled after the company’s Women’s Leadership Experience development program.
Tesla, India in 'stalemate' on tax cut demands with no investment pledge, report says
Despite Tesla’s desire to import and sell EVs in India, the country is not keen to give tax breaks without a manufacturing commitment.