Ford will open the floodgates on the electric pickup segment with the F-150 Lightning this spring, but GM is promising 400 miles of range on the Silverado EV next year, and Ram is waiting to pounce in 2024.
In a chaotic year when demand for new vehicles greatly outstripped supply, some automakers had plenty to crow about as others experienced humbling lows.
Automakers continue to talk up the outlook for electric vehicles, but global suppliers may need some more convincing.
The Michigan-based dealership group that was acquired by Lithia last year, has been running an advertising campaign that’s all about employee recruitment.
The CEO of the upfitting company spoke to Staff Reporter Richard Truett on the future of electric commercial trucks.