SAE ad campaign targets new, younger members
The organization makes a pitch to people who don’t associate SAE with electrification and zero-emission technology.
Genesis, despite sales growth, needs brand awareness push, COO Claudia Marquez says
Sometimes Genesis still seems like the industry’s “best kept secret,” Marquez said, and that needs to change.
Bob Brockman’s mind sharp enough for tax trial, U.S. expert says
Brockman, 80, is in cognitive decline, but he’s exaggerating his impairment and his mind remains sharp enough to understand the charges against him, Park Dietz testified.
Musk says Tesla app coming back online, apologizes for server outage
About 500 users reported they faced an error late Friday afternoon. “Apologies, we will take measures to ensure this doesn’t happen again,” Musk tweeted.
Industry vet Mark LaNeve helps drive firm’s plan to invest $400M in dealerships
Franchise Equity Partners aims to spread around $1 billion across five areas of business, including auto retailers.