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What are EV startups doing to ride out weak demand?

What are EV startups doing to ride out weak demand?

U.S. electric vehicle startups are turning to cheaper models, slamming the brakes on their production ramp-up plans and laying off employees to navigate a slump in demand due to steep borrowing costs and high repair expenses for the vehicles.

Tesla has told suppliers it wants to start production of a new cheaper, mass market product in mid-2025 as it looks to compete with cheaper gasoline-powered cars and inexpensive EVs from China.

Here’s how EV startups are trying to steer through the demand weakness:

Rivian Automotive

Rivian on Thursday introduced its smaller, less expensive electric R2 and R3 crossovers with plans to start producing the R2 at its existing U.S. factory to hasten deliveries in the first half of 2026.

The move came weeks after the company said it was planning a weeks-long production shut down this year to upgrade its factories and cut costs.

The company expects to produce 57,000 vehicles in 2024, well below the 81,700 estimates and far below the estimated 1.8 million vehicles Tesla delivered in 2023. read more