Fiat taking page from Nike to build buzz with surprise releases
Fiat’s new North American leader, Aamir Ahmed, plans to launch different versions of the brand’s upcoming 500e EV the same way shoe companies hype up their products.
CES and Detroit auto show crowd the January calendar once again
The Detroit auto show is back where it started — in January, bumping up against CES.
Ford cutting jobs at F-150 Lightning plant, adding 3rd shift for Bronco, Ranger
Ford is eliminating two of the three production crews at its Rouge Electric Vehicle Center, forcing 1,400 people to either retire or move to another plant in the Detroit area.
Chrysler brand 'in search of an identity'
The Chrysler brand is suffering from an identity crisis. What is it? What does it want to be? Those are questions that Brand CEO Christine Feuell has to answer. Quickly.
Nissan CEO preps new midterm plan targeting China, EVs, suppliers
Among Nissan CEO Makoto Uchida multiple challenges: China, cost control and supplier partnerships. The key will be jettisoning old ways and adapting to change.