GM eyes significant ad agency changes, including possibly in-sourcing more work
New GM CMO Norm de Greve is said to be taking a fresh look at the automaker’s marketing approach.
New GM CMO Norm de Greve is said to be taking a fresh look at the automaker’s marketing approach.
Auto executives are concerned with supply chain resiliency and profitability in regard to the EV transition, KPMG said in survey released Tuesday.
Billie Jean Ellis co-founded the group with her husband, Jim Ellis.
Tesla has historically issued range estimates that overstate what its cars can deliver, prompting widespread complaints from customers, Reuters reported.
Economics are the primary motivator for EV purchases in the U.S., beating out environmental motivations, according to Deloitte’s 2024 Global Automotive Consumer study.