Volvo ditches vehicle subscriptions as alternative to leasing
Volvo has deep-sixed a vehicle subscription program available in more than 40 U.S. states.
Care by Volvo, launched in 2017, bundled vehicle use, road hazard coverage, maintenance and other services into a monthly payment.
Volvo on Sept. 12 told Automotive News it had suspended the program “for the foreseeable future.”
“This allows for concentrated focus on our core customer offers and the coming introduction of new products, [and an] increase in operational efficiencies,” spokesperson Russell Datz said.
Datz declined to disclose the number of subscribers and said those enrolled in the program can finish their term, after which they would be eligible for a $1,000 credit toward a new Volvo purchase or $500 toward a lease.
Volvo also is getting out of the subscription business in Europe, the automaker told Automotive News Europe.
Driving conquest
Volvo pitched the subscription program as a tool to draw younger buyers into the luxury brand with a lower price point. More than 80 percent of subscription customers were new to the brand, the automaker said previously.