IAAPA Expo: Business goes beyond the booths
The impending return of IAAPA Expo means a surge of attraction vendors, suppliers and theme park operators that are meeting, greeting and taking care of business at the Orange County Convention Center.
The event is known for its sprawling trade floor, featuring more than 1,100 exhibitors and their wares, from stuffed animals and snack foods to enormous themed inflatables and on-the-move thrill rides.
Some Central Florida attractions exercise their home-court advantages to benefit beyond the booths by hosting tours, educational sessions, awards announcements and parties during the weeklong event. Some companies rent out venues along International Drive for networking opportunities.
“Those parties are client-driven, celebration-driven, and a lot of times the events, those in particular, are actually more impactful than the trade show, which is a blitz,” said Phil Wilson, chief development officer of Orlando-based Extreme Legacy, a design and manufacturing firm.
“I feel like where I’ve gained so much value — on a personal and a developmental perspective in my career — is parties, is networking events,” said Wilson, who marks his 33rd IAAPA Expo this year.
