Starbucks’ sweeping store closures aren’t a surprise. Here’s why
By Megan Ulu-Lani Boyanton, The Seattle Times
Deanna Meyerhoff, 55, moved to Seattle in 1993. Back then, the expansion of Starbucks was just so tremendous,” she said.
Until recently, Meyerhoff would treat her daughter to pink drinks and stop for iced black tea lemonades while on walks with the family dog, she recalls. But those are memories now.
Her favorite Starbucks stores in her neighborhood, Haller Lake, recently shuttered as part of a slew of closures announced by the company last week. Living in the coffee giant’s hometown, “it definitely hits differently when it’s a local company,” Meyerhoff said.
“It’s a shareholder thing: You grow or you die. And they grew — and, now, they have to shrink back to actually make money.”
Meyerhoff isn’t an industry analyst, but her assessment is shared by some who see last week’s $1 billion Starbucks restructuring plan, including layoffs and store closures, as a move to please investors.
Like other large coffee chains, Starbucks is trying to stand out among the competition and welcome more customers through its doors all while fighting global and local headwinds — from production costs to President Donald Trump’s tariffs.