Trump says Coke will shift to cane sugar. But increasingly, shoppers want no sugar in their sodas
By DEE-ANN DURBIN
The debate over whether Coca-Cola should use high-fructose corn syrup or cane sugar in its signature soda obscures an important fact: Consumers are increasingly looking for Coke with no sugar at all.
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Coca-Cola Zero Sugar, which was introduced in 2017, uses both the artificial sweetener aspartame and the natural sweetener stevia in its recipe. It’s one of Coke’s fastest-growing products, with global case volumes up 14% in the first quarter of the year. By comparison, the company’s total case volumes were up 2%.
PepsiCo also noted Thursday that 60% of its sales volumes in major markets in the second quarter came from low- or no-sugar drinks.