Universal Horror Unleashed picks Chicago for 2nd site
A Universal Horror Unleashed attraction will open in Chicago, the company announced Thursday, although its first foray into year-round horror isn’t scheduled to open in Las Vegas until August.
“We’re bringing the full force of horror and thrills to a whole new audience in a whole new place,” Universal Orlando posted on social media.
Unleashed is a product of Orlando-based Universal Destinations & Experiences, a division of Comcast NBCUniversal.
It will be Universal’s first location in the Midwest. The company has been exploring new markets. Beyond Las Vegas, Universal is building a kids-oriented theme park near Dallas, which is set to open in 2026, and is planning a theme park in England.
The Chicago expansion also is an extension of Universal’s long-running horror brand. Universal Studios invented the film genre in the 1930s with movies based on Dracula, Frankenstein’s monster and other creatures. Universal Studios Florida theme park is preparing its 34th edition of Halloween Horror Nights, an after-hours fright fest that has grown to include Universal Studios Hollywood park in California as well as theme parks in Singapore and Japan.