Disney parade, SeaWorld campaigns among Brass Ring Award finalists
Productions by Walt Disney World, Disney Cruise Line, SeaWorld Orlando and various Universal resorts have been named finalists for the 2025 Brass Ring Excellence Awards by IAAPA.
Most visibile of them for theme park visitors is “Disney Starlight: Dream the Night Away,” the nighttime parade that debuted at Magic Kingdom in July. It is in the running in the most creative spectacle category, vying against “World of Color Happiness” from Disneyland in California and “Disney Tales of Magic” at Disneyland Paris.
Disney Cruise Lines’ “The Tale of Moana” stage show aboard the Disney Treasure ship is a finalist for most creative theatrical production — year-round operation.
SeaWorld Orlando scored finalist status in two marketing categories. Its Howl-O-Scream 5 Years of Fear is nominated for most creative integrated marketing campaign, and Big City Penguins campaign is recognized for most creative outdoor advertisement.
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