Life after Winter the dolphin in Clearwater, an Aquarium tale
The Clearwater Marine Aquarium was riding expansion plans coming into the new decade, buoyed by rising attendance and revenue.
And then came the death of its star attraction — a world-famous dolphin named Winter with a prosthetic tail and movie credits.
A string of other dolphin deaths, a voyeurism scandal and 2024’s hurricanes further hurt the aquarium’s reputation and ticket sales.
Four years after her death, the aquarium is still figuring out how to reinvent itself and survive after the loss of Winter. Its search comes as the city of Clearwater grapples with how to draw visitors to its quiet downtown, where entities connected to the Church of Scientology have snapped up prime real estate and left it fallow.
The aquarium is maintaining its focus on rehabilitation and to better highlight the challenges sea animals face, including those from humans.
“In order for us to be sustainable, we need the continued support of the community‚” said Chief Executive Officer Joe Handy, who took the job after Winter’s death. “We need people to come visit and better understand what we do to be a differentiator in the aquatic community.”
A customer watches as a “cupcake associate” serves Sprinkles Cupcakes in Beverly Hills in 2006. Twenty years after the cupcake chain was launched, it closed all shops abruptly on New Year’s Eve 2025. (File photo: H. Lorren Au Jr. / The Orange County Register)
Sprinkles Cupcakes, founded in 2005 in Beverly Hills, abruptly moved to close all of its locations on New Year’s Eve 2025. The cupcake chain launched by Candace Nelson touted luxuriously made sweets. She sold the chain to a private equity firm in 2013 for undisclosed terms. (File photo: H. Lorren Au Jr. / The Orange County Register)
LAS VEGAS, NV – MARCH 21: Founder and pastry chef of Sprinkles Cupcakes Candace Nelson poses at the grand opening of Sprinkles Cupcakes at The LINQ on March 21, 2014 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
NEW YORK, NY – MARCH 25: A woman takes her order of cupcakes after using a “Cupcake ATM” created by Sprinkles bakery on March 25, 2014 in New York City. The Cupcake ATM opened today, and while there were certain technical difficulties for the first day, lines of people waited to try out the new machine. (Photo by Andrew Burton/Getty Images)
CULVER CITY, CA – APRIL 24: Sprinkles Cupcakes are seen during Safe Kids Day 2016 presented by Nationwide at Smashbox Studios on April 24, 2016 in Los Angeles, California. (Photo by Jonathan Leibson/Getty Images for Safe Kids Worldwide)