What comes to mind when you think of a contractor? Hard hats? Hammers? Utility belts? Construction sites? Heavy machinery? Ladders? How about a blog? Yup, that’s right – a blog. In this day and age, it can be very beneficial for a contractor to have a blog (only if you have the time for it though). Your workload and projects come before crafting articles for the internet.
Why a blog? Well, a blog can help a contractor get new business. By blogging regularly, over time, the blog can help generate business, and you won’t have to spend as much money in marketing your company in other ways.
What should your write about? Well, you can write, or you can vlog (video blog), or do both. Blog whatever way you feel comfortable with that you think will truly engage readers and bring in potential clients.
As a contractor, what should a blog discuss? Here are some ideas: answer frequently asked questions; describe your company; introduce team members; create a DIY or how-to video or tutorial; do product reviews; take video at a job site; share before/after photos.