Saad Chehab, who joined Kia Motors America in May 2017 as vice president of marketing communications, said the brand needed the fresh look for its summer sales campaign.
Mercedes Collection subscription program undercuts BMW, Cadillac on price
For dealership fintech companies to be successful in a space where many entrepreneurs have failed, a Silicon Valley mindset combined with traditional auto retail expertise could be a winning combination.
China market in control as industry enters new era
China has been the world’s biggest auto market since 2009, when it eclipsed the U.S. But only recently has it reached a long-anticipated, and in many quarters, long-feared, tipping point.
GAC's U.S. launch threatened by tariff battle with China
GAC Motor, angling to become the first homegrown Chinese automaker to export light vehicles to the United States, is re-evaluating those plans after President Donald Trump’s threat to level tariffs on imported vehicles.