Audi's Keogh to succeed Woebcken as CEO of VW Group in North America Audi's Keogh to succeed Woebcken as CEO of VW Group in North America October 10, 2018 dzadmin Comments 0 Comment Scott Keogh, who has steered Audi to 107 straight months of U.S. sales gains, will become CEO of parent Volkswagen Group’s operations in North America on Nov. 1. He will succeed Hinrich Woebcken, who will become a strategy adviser.