Top-dollar subbrands boost GMC over Cadillac Top-dollar subbrands boost GMC over Cadillac October 12, 2020 dzadmin Comments 0 Comment GMC’s high-end Denali and AT4 lines now outsell Cadillac in the U.S., and General Motors is building on the truck brand’s ability to command luxury prices by expanding its AT4 off-road package and planning two high-performance Hummer EVs.