BMW's Sebastian Mackensen: BEVs will drive demand long term
Tesla knocked the U.S. luxury sales crown off BMW’s head last year, ending the German marque’s three-year reign in the segment. But BMW plans to beat the American upstart at its own game.
Tesla knocked the U.S. luxury sales crown off BMW’s head last year, ending the German marque’s three-year reign in the segment. But BMW plans to beat the American upstart at its own game.