Publix is moving away from its organic brand GreenWise Market, a spokesperson for the grocer confirmed.
The Lakeland-based supermarket chain will transform all eight of its GreenWise Market locations into traditional Publix stores, spokesperson Hannah Herring confirmed in an email.
The reason? Shoppers prefer Publix but like certain features of GreenWise Market.
“Our customers’ shopping habits have reinforced that they enjoy the attributes of a Publix GreenWise Market location, but within their traditional Publix shopping setting,” Herring said.
The GreenWise stores, once transitioned, will look more like the newly-renovated Publix in South Tampa on Gandy Boulevard, which includes a Pours station, a bar where customers can order craft beer on tap and wine.
There’s no date for when the shift will begin. Each store will be assessed individually, Herring said.
Publix has eight GreenWise Market stores, including at Water Street in downtown Tampa, which had a highly-anticipated opening in 2021. Other stores in Florida are in West Boca, Fort Lauderdale, Lakeland, Odessa, Tallahassee and Ponte Vedra. read more