Larry Magid: Google unveils new devices while focusing on AI
As I entered Shoreline Amphitheater on Wednesday, I thought I was attending Google IO – the company’s annual developers conference. But after listening to CEO Sundar Pichai and several other Google executives speak about new products and services, the event felt like it should be renamed Google AI.
Indeed, the first 75 minutes of the two-hour event was focused on how artificial intelligence and specifically generative AI (GAI), is not only the main ingredient of Google Bard, the company’s new conversational, AI chat service, but soon integrated into all its services including search, photos, maps and Google docs. But even the device part of the event focused largely on AI, which is central to the new hardware products they unveiled at the event. Google announced a $499 Pixel 7A phone, a Pixel Tablet starting at $499 and the $1,799 Pixel Fold, the company’s first foldable smart phone.
Good position to compete
While it’s hard to predict how any company or product will do when it comes to a new paradigm shift like GAI, Google is in a good position to compete because it’s already the No. 1 search engine, and as Google executives emphasized during the event, search is a great starting point for AI queries. Google is in the process of retooling search to not only give links but to enhance them with short articles, called AI Snapshots, that it creates on the fly to answer user questions, including questions users pose in conversational language. In a presentation, Google Vice President of Engineering Cathy Edwards demonstrated how a parent could ask Google to recommend a national park for a vacation with kids and a dog and get written answer in addition to search results and planning resources for the vacation.