Lucid takes Air sedan on 42-city tour to boost sales
Lucid is touring 42 U.S. cities this year to bring its electric Air sedan to mid-sized to large markets where luxury shoppers might know little about the car.
Ford cuts Mustang Mach-E prices for second time in 4 months
The latest price reductions — ranging from $700 to $3,700, depending on trim level — come as Tesla continues to lower prices on its own vehicles.
WonderWorks: Teachers get in free in May
WonderWorks Orlando, an “edu-tainment” attraction on International Drive, is offering free admission to teachers and educational support staff throughout May.
Eligible visitors must complete an online form for a voucher that will be turned in at the ticket counter at WonderWorks, which has distinctive upside-down architecture on I-Drive. They must also present their educational identification or a recent paystub to get access to the attraction.
The offer is good for Florida teachers as well as educators from outside the state.
“It’s no surprise we love all things STEM and education here at WonderWorks, and of course, we think teachers and educators are rock stars. This special event shows our appreciation for all they do,” Davianys Ramos, education sales manager at WonderWorks Orlando, said in a news release.
Educators with the free access can bring up to four guests at a discounted admission rate of 50% off. Regularly priced tickets currently start at $36.99 for adults.
WonderWorks features more than 100 hands-on exhibits including activities about light, sound, pressure, space discover, extreme conditions, a bed of nails and the Astronaut Training Challenge. It also offers a glow-in-the-dark ropes course and laser tag,
Expansion of $10,000 home-hardening grant program approved, awaits DeSantis’s signature
Homeowners who delayed applying for a home-hardening grant program out of concern that state funding would quickly be depleted should soon get a second chance.
Expansion of the My Safe Florida Home program, which makes up to $10,000 available to protect their homes from damaging windstorms, now only awaits Gov. Ron DeSantis’ signature.
House and Senate bills expanding eligibility for the grants cleared the two chambers last week with unanimous bipartisan approval. Lawmakers also approved adding another $100 million to pay for more resiliency grants.
Bud Light sales continue to plummet after transgender marketing controversy
ST. LOUIS — Sales of Bud Light have been plunging since the company enlisted the help of transgender influencer Dylan Mulvaney in a marketing campaign a month ago.
In the week that ended April 22, the brand’s in-store sales plummeted more than 26%, according to figures reported by Bump Williams Consulting, a Connecticut-based firm that specializes in the alcoholic beverage industry.
And the decline is only accelerating. The week before, sales dropped by 21%. The week before that, it was 11%.
Bud Light is still the bestselling beer in America by far, said Bump Williams, the founder, president and CEO of the agency that bears his name. In 2022, Anheuser-Busch InBev sold more than $4.8 billion worth of it in stores, he said, far outpacing Modelo Especial ($3.75 billion) and Michelob Ultra ($3.3 billion).
But if the company can’t stop the decline in sales, especially as the peak beer-drinking summer season approaches, “then Bud Light is in serious trouble this year. And I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” Williams said.