Florida tourism down in 2023 as rise in foreign visitors can’t offset drop in domestic travelers
TALLAHASSEE — Visitors to Florida last year fell short of 2022’s record numbers, as a post-pandemic rebound in international travelers couldn’t overcome a noticeable drop-off in domestic tourism late in the year.
The Visit Florida tourism-marketing agency Friday reported that Florida had an estimated 135.02 million tourists in 2023, down from 137.4 million in 2022.
Visit Florida, however, pointed to increases from 2019, the last year before the COVID-19 pandemic disrupted global travel, and improved international tourist numbers. The state drew about 131.1 million tourists in 2019.
“Even as we faced the challenges of rising travel costs and widespread inflation, Florida’s tourism sector not only persevered but flourished (in 2023),” Visit Florida President and CEO Dana Young said in a prepared statement. “From record air travel numbers to the significant return of international visitors, Florida continues to shine.”
The agency said 2.34 million overseas visitors in the fourth quarter of 2023 marked a 15.9 percent increase from the final quarter of 2022. Also, 1.07 million Canadians in the fourth quarter of 2023 was a 22 percent improvement from the same period in 2022.