The lap of luxury? High-end travel having huge ‘moment’ in Savannah, Georgia
SAVANNAH, Ga. — For years, the face of travel in this antebellum town tended to be sun-kissed pink and slightly sweaty, peering from the open-air window of a fully loaded tourist trolley.
Not anymore.
The luxury traveler is an increasing presence in Savannah, and the more discerning visitors are spurring rapid expansion of high-end hotels. The fourth such property to open in the last six years began operations last month, and two more luxury offerings, including a Ritz-Carlton, are in development.
Demand is high: the occupancy rate for Savannah’s luxury hotels topped 77% in 2023, higher than the upscale, mid-price, economy and even budget segments. The average rate was $265.71, and revenue per available room, a key industry metric, eclipsed $200.
Room rates at the city’s three premier properties — the J.W. Marriott Plant Riverside District, the Perry Lane Hotel and the Hotel Bardo, with a combined 700-plus rooms — often top $400 a night.