Salesforce is betting more personalized connected cars will make money
Salesforce’s investment in a new connected car application signals the company’s confidence in the promise of connectivity.
Mazda incentives soar, putting pressure on profits, upmarket move
Spiraling incentives nearly wiped out Mazda’s operating profit in the latest quarter, as the company spent more to sell more. Volume and market share are growing. But it comes at a big price, with U.S. spiffs nearly double their level a year ago.
SpaceX rolls out new booster for Cape Canaveral launch
SpaceX launches lately have been pushing the record envelope for booster reflight, but a Starlink launch Tuesday morning rolled out a brand new first stage.
Liftoff of Falcon 9! pic.twitter.com/dnAl1CZ4LU
— SpaceX (@SpaceX) August 20, 2024
A Falcon 9 rocket carrying 22 of the company’s internet satellites lifted off at 9:20 a.m. from Cape Canaveral Space Force Station’s Space Launch Complex 40.
Shiny and white, the booster was missing the tell-tale signs of having been flown before as boosters are normally covered with black carbon scoring. This was the first launch of the booster, which is targeted to be used to support the Crew-9 human spaceflight next month for launch No. 2.
Successful landing, completing the first launch and landing for this Falcon booster pic.twitter.com/GLFavJVFig
— SpaceX (@SpaceX) August 20, 2024
It made a recovery landing downrange in the Atlantic on the droneship A Shortfall of Gravitas.
The company has four boosters that have completed at least 20 launches and landings, and is in the midst of a certification process to get them up to 40 each.
Donald Trump says he may end EV tax credit; Elon Musk considered for advisory role
Asked if he would consider naming Elon Musk to an advisory role or cabinet job, Trump said he would. “He’s a very smart guy. I certainly would, if he would do it, I certainly would.
Mercedes S-Class production reduced to one shift on slow demand
Sales of the upper-premium sedan have plunged in China, the U.S. and Europe as demand for high-end cars stalls.