The new rules of airline loyalty programs
By Meghan Coyle, NerdWallet
The free flights and elite status perks offered by airline loyalty programs are ultimately designed to do one thing: Get you to spend more money with the airline.
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But in the past few years, these programs have gotten a lot more complicated and less rewarding. Gone are the days of simply earning miles or elite status based on how far or how often you fly. Today, the “Big Four” U.S. airlines — American Airlines, Southwest Airlines, Delta Air Lines and United Airlines — all reward customers based on how much they spend.
Ganesh Sitaraman, a law professor at Vanderbilt University and the author of “Why Flying is Miserable,” joined NerdWallet’s Smart Travel podcast to discuss how airline loyalty programs have evolved.
The Army dress uniform and photo of the late Christopher Pelkey is shown at his mother’s home, Wednesday, May 7, 2025, in Chandler, Ariz. (AP Photo/Matt York)
Stacey Wales, sister of the late Christopher Pelkey, displays her brother’s image at her mother’s home, Wednesday, May 7, 2025, in Chandler, Ariz. (AP Photo/Matt York)